The Louisiana Department of Health (LDH) announced that the Louisiana Carrot Initiative is now available at all Louisiana Walmart and Walmart Neighborhood Market locations, expanding access to healthy food incentives for SNAP recipients statewide.
The Louisiana Carrot Initiative provides Supplemental Nutrition Assistance Program (SNAP) recipients with a 30-cent bonus for every dollar spent on fresh fruits and vegetables at participating retailers. Participants can earn up to $25 in bonus benefits each month. The bonus benefits are automatically credited to their Electronic Benefit Transfer (EBT) card and can be used to purchase SNAP-eligible groceries at any retailer that accepts SNAP benefits.
Since launching in April 2025, Louisiana SNAP recipients have earned more than $1.6 million in bonus benefits through the Louisiana Carrot Initiative. Research from the U.S. Department of Agriculture shows participants in healthy food incentive programs consume significantly more fruits and vegetables than non-participants.