Franciscan Missionaries of Our Lady Health System is now FMOL Health. The new platform is designed to acknowledge the strength of the healthcare system while honoring each of its four markets’ local identity.
The positioning publicly unifies the healthcare system’s network of hospitals, clinics, and care facilities throughout the Gulf South. While local markets have always been a part of the larger network of care, this move provides better clarity to the alignment between the health system and its facilities along with over 20,000 team members.
“For over 113 years FMOL Health has brought best-in-class care to the communities we are privileged to serve,” said EJ Kuiper, president and CEO of FMOL Health. “We are excited to introduce our new brand that honors the commitment to healthcare excellence in each of our markets, while emphasizing the strength of one unified regional health system.”
Changes the public can expect to see include the merging of the name FMOL Health with those of individual hospitals and clinics. The new brand will be rolled out across all physical locations, digital platforms, and patient materials in the coming months. The health system is also taking this opportunity to launch new messaging and visual branding to better represent the organization’s culture and ideals. The theme of the campaign is “This is how we healthcare” - turning the word “healthcare” into a verb and utilizing storytelling as a way to communicate the health system’s unique qualities and approach to providing care.