Our Lady of the Lake recently took home some of the state’s top honors at the annual Pelican Awards for hospital public relations and marketing, including the Golden Pelican for Team of the Year and the Frank V. Leblanc Best of Show Overall for the Our Lady of the Lake Children’s Hospital Amazing magazine.
Presented by the Louisiana Hospital Association’s Society for Hospital Public Relations and Marketing, and voted on by industry peers in other states, the Pelican Awards recognize and encourage improvement in quality, effectiveness, and impact of hospital communications, public relations and marketing.
The marketing and communications team for Our Lady of the Lake was recognized as the Team of the Year for its efforts with several large projects, including its crisis response and communications during the police shootings and flooding of 2016, the Epic Electronic Medical Records Go-Live campaign, and the preparations for the new freestanding Our Lady of the Lake Children’s Hospital.
Amazing magazine is a bi-annual periodical that shares the stories of Our Lady of Lake Children’s Hospital’s inspirational patients and the doctors, nurses, and team members who support them in their healing journey. It is distributed to patients, physicians, and supporters across the state and can be viewed online at ololchildrens.org/amazingmag.
In all, Our Lady of the Lake captured 10 Pelican Awards and Certificates of Merit*. They include:
-Team of the Year: Our Lady of the Lake Marketing & Communication
-Best of Show Overall: Our Lady of the Lake Children’s Hospital Amazing magazine
-Annual Report: 2016 FMOL Health System Annual Report
-External Periodical: Amazing magazine
-External Writing: “Surgeon Gets His Former Track Coach Up to Full Speed”*
-Public Relations Campaign: Epic EMR Go-Live Campaign
-Internal Events: Making Our Epic History: Team Member Education Fair
-Outdoor Billboard: Peace & Prayer Outdoor Campaign
-Emerging Social Media Platforms: Kids Don’t Come with Instructions Manual (Instagram)
-Graphic Design: 2016 FMOL Health System Annual Report